Snapchat is a multimedia messaging app developed by Bobby Murphy, Evan Spiegel, and Reggie Brown with 187 million daily active users as on Feb 2018.
Snap Inc., originally Snapchat Inc. is going to test new source of revenue generation from May itself. In the new source of snapchat earning, Snapchat is going to show video ads of maximum and minimum of 6 seconds that viewers can’t skip.
Snapchat a non-profit earning app is going in losses and to overcome these losses that they accruing snapchat plans to show video ads. Snapchat given these ads name of “Commercials” as reported by Digiday.
About snap ads position and type.
The test, booked to begin amidst one month from now and which the organization affirmed, will show up in a few shows, yet not in individual stories or the Discover news area. Individuals comfortable with the test told the distribution that the move is an endeavor to perceive what number of advertisements clients will endure. Ads are required to comprise of astounding promotions from significant organizations, apparently with a weighty sticker price connected.
The view behind “Commercials” is to force people to watch video ads in order to watch shows for free.